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Games

Skyrim

Syrim is an open world role playing game, developed by Bethesda Game Studios and published by Bethesda Softworks. It is the 5th main installment in the Elder scrolls series. The game's main story revolves around the players choices and their quest to defeat Alduin the World-Eater, a dragon who is prophesied to destroy the world. 
Bethesda Game Studios is an American video game developer established in 2001. Bethesda Game Studios was established in 2001. All of the developers from Bethesda softworks moved to Bethesda Game Studios in 2002, when Bethesda Softworks and Bethesda Game Studios became separated between publisher and developer. In the past, not all titles were published by the Softworks division. However, beginning with  The Elder Scrolls IV: Oblivion  for the Playstation 3, Bethesda Softworks began publishing all Bethesda Game Studios games.
In the mid-2000s, Bethesda Game Studios had two teams - one that made the role playing video games, and another that was focusing on the international Hot Rod Association  drag racing titles.

Call of duty modern warfare 

Call of duty modern warfare is a first person shooter video game developed by Infinityward and published by  Activision .It was released in November 2007 for the Playstation 3, Xbox360, and Microsoft windows. The game breaks away from the World war 2 setting of previous entries in the series,and is instead set in modern times. Developed for over two years, the game uses a proprietary game engine.
The story takes place in the year 2011, where a radical leader has executed the president of an unnamed country in the Middle East, and an ultranationalist movement ignites a civil war in Russia. The conflicts are seen from the perspectives of a U.S force renaissance marine and a British S.A.S Commando , and are set in various locales, such as the United Kingdom, the Middle East, Azerbaijan, Russia, and Ukraine.
Activision  was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles. Its first products were cartridges for the Atari 2600 video console systempublished from July 1980 for the US market and from August 1981 for the international market (UK).
As of January 2017, Activision is one of the largest third party video game publishers in the world and was also the top publisher for 2016 in the United States. Its parent company is Activision Blizzard, formed from the merger of Activision and Vivendi games on July 9, 2008 an entity which became a completely independent company on July 25, 2013 when Activision Blizzard purchased the remaining shares from then majority owner Vivendi. Its CEO is Eric Hirshberg.

GTA 5 

Grand Theft Auto 5 is an action adventure video game developed by Rockstar north and published by Rockstar games. It was released in September 2013 for Playstation 3 and Xbox 360, in November 2014 for Playstation 4 and Xbox one, and in April 2015 for Microsoft Windows. It is the first main entry in the Grand Theft Auto series since 2008's  Grand Theft Auto 4. Set within the fictional state of San Andreas, based on Southern California, the single player story follows three criminals and their efforts to commit heists while under pressure from a government agency. The openworld design lets players freely roam San Andreas' open countryside and the fictional city of Los Santos, based on L.A


Rockstar North Limeted (formerlyDMA Design Limited)  is a British video game developer based in Edinburgh, Scotland. The company was founded as Acme Software, in Dundee in 1984, by classmates David Jones , Russell Kay, Steve Hammond, and Mike Daily, and was renamed DMA Design in 1987. During its early years, DMA Design was backed by its publisher Psygnosis, primarily focusing on Amiga, Atari ST and Commodore 64 games.  During this time, they created successful shooters such as Menace, and Blood Money, but it soon turned to platform games after the release of Lemmings in 1991, which was an international success and led to several sequels and spin-offs. After developing Unirally for Nintendo , DMA Design was set to become one of their main second party developers , but this partnership ended after Nintendo's disapproval of Body Harvest.
In 1997, DMA released Grand Theft Auto , which was a huge success; the game sparked a successful series. The company was soon acquired by Gremlin Interactive . Following the release of Grand Theft Auto 2, Gremlin was acquired by Infogrames . DMA Design was sold to Take Two Interactive, the owner of Grand Theft Auto publisher Rockstar Gamess. In 2001, after the release of Grand Theft Auto 3, DMA Design was ultimately renamed Rockstar North and became part of the Rockstar Games umbrella. After the shift, the company worked on new titles, including Manhunt, provided support to other Rockstar games such as Red Dead Redemtion  and Max Payne 3 , and continued the Grand Theft Auto franchise with Grand Theft Auto 4  (2008) and Grand Theft Auto 5 (2013). Both games are considered one of the best video games made and Grand Theft Auto V became one of the best selling gamesof all time. 

Battlefield 2  

Battlefeild 2 is a 2005 first person shooter military simulator video game , developed by Digital Illusions CE. The story takes place in the early 21st century during a fictional world war between various power blocs: China, the European Union, the fictional Middle Eastern Coalition (MEC), Russia and the U.S.

EA Digital Illusions CE AB ( EA DICE; formerly Digital Illusions HB and later Digital Illusions CE AB)
 is a Swedish video game developer  based in Stockholm. The company was founded in 1992 and has been a subsidiary of Electronic Arts since 2006. Its releases include the Battlefield series,Mirror's Edge , andStar wars Battlefront , and it is also the main developer behind EA's Frostbite engine. 







AMAZON 


a) Ownership

The CFO of Amazon is Brian Olsavsky

b) Operating model

Amazon has Amazon Prime which is a membership not an individual service.

c) Products

Amazon has Amazon Prime and Amazon Instant Video.

d) Market position 

Prime features will be seen as an exclusive to non Prime members.
  

e) Competitors 

Netflix and wireless carriers.



NETFLIX


a) Ownership

Founded in 1997 by Reed Hastings  and Marc Rudolph.

b) Operating model

The primary source of revenue for Netflix is subscribers that pay monthly.

c) Products

The company makes an online site that streams movies/TV. It also creates it's own TV series and movies.

d) Market position 

According to eMarketer's latest figures, Netflix remains in the top spot in the U.S. among Subscription Video On Demand (SVOD) services. The streaming giant will have an expected 128 million individual users this year, a significant jump of 6.6% over last year.  

e) Competitors 

Amazon, Now TV, Google play.











Case study summery 

Bethesda Game Studios develops games for consoles, phones and pc.

a) Ownership

Bethesda Game Studios is a subsidiary company to it's parent company Bethesda Softworks which, publishes the games that Bethesda Game Studios develops. The studio is led by executive producer Todd Howard.

b) Operating model

Bethesda Game Studios makes money by developing games in house for almost all platforms, which are then published and sold to the public.


c) Products

Bethesda Game Studios is responsible for making the Fallout franchise and the Elder Scrolls franchise.


d) Market position

Bethesda Game Studios was awarded the "Studio of the year" award in the Spike Video Game Awards in 2011.
In 2015 Bethesda Game Studios was nominated for developer of the year.
The company also has 4 games that won "Best Role-Playing Game of the Year" These games are:
The Elder Scrolls IV: Oblivion - 2006
Fallout 3 - 2008
The Elder Scrolls V: Skyrim - 2011
Fallout 4 - 2015

e) Competitors

Linekong - Has the most potential in growing in the mobile gaming industry.
Naughty Dog - Makes popular games across consoles.
Rockstar - Make massively popular games like the GTA franchise.
Ubisoft - Makes popular open world games like Assassins Creed and Far cry.

The games that the company made won a lot of awards. The games that won and the awards are:

The Elder Scrolls IV: Oblivion - "Best Roleplaying Game of the Year" 2006, 

Fallout 3 - "Best Roleplaying Game of the Year" 2008

The Elder Scrolls V: Skyrim - "Best Roleplaying Game of the Year" 2011, " Game of the Year" 2011, "Outstanding Game Direction" 2011, "Outstanding Game Engineering" 2011, "Outstanding Story" 2011


Fallout 4 - "Best Roleplaying Game of the Year" 2015, " Game of the Year" 2015 , "Outstanding Game Direction" 2015

Fallout Shelter - "Cellular/ Mobile Game of the Year" 2015










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