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Distribution methods for The Elder Scrolls V: Skyrim:

-Disk for Xbox one and Xbox 360.
-Digital download for Xbox from the Xbox online store.

-Disk for PS4 and PS3.
-Digital download for PS4 and PS3 from the Playstation store.

-Digital download for PC on Steam
-Disk for PC

-Disk for the Nintendo switch.
-Digital download for the Nintendo Switch.

Sales:

Skyrim is Bethesda's biggest success ever; it has sold over 30 million copies worldwide to this point.

The game sold 3,500,000 in the first 48 hours of it being released.  In the first week, the game sold 7,000,000 copies. Overall the total game revenue Skyrim made is $1,390,000,000.

The special edition of the game for next generation consoles and PCs was best sold best in the US with 417,968 units sold (45%), compared to 354,622 units sold in Europe (38%). Looking more closely at Europe, the game sold an estimated 116,458 units in the UK, 45,876 units in Germany, and 38,760 units in France.

 How the game reaches its audience:

Following the success of fantasy movies and TV series such as Game of Thrones,there was an opportunity to satisfy a demand for a quality fantasy role-play title. With this in mind the company marketed the product as a fantasy movie experience, helping the game reach a large variety of people.

The game can be physically picked up from any large general goods shop, game shops or digitally downloaded at home from the platform your playing on's own, online store for a slightly higher price. The game could also potentially picked up second hand for a lot cheaper than the games price if it is new.

Price:

When the game first came out, the price for a hard copy (disk form) was around £45 depending on the shop. The price for a digital copy of the game on console was around £55, the price for a hard copy of the game for PC was around £30,  and the digital copy of the game was around £40.

Nowadays, the original game's price varies due to different deals/discounts happening, however, it is much less than when it first came out. Also, when the special edition for the next generation consoles and PC came out, it was around the same price as the original game when it first came out. However as time has gone on, the price of this version of the game is around £30 for a disk and around £30 for a digital copy too. The prices for PC are very cheap, around £20 for both digital and hard copies of the game.

How people play the game:

The game is still widely used across all platforms, from old generation consoles to the new generation consoles, it also still a very popular game on PC too.

Advertising- 

This advert is a print, and is presented on the front cover of an Xbox 360 magazine, in order to a. show people interested in games Skyrim. And b. also to be the first thing that people see if they either buy the game or even just walking past it and look at the magazine.
The advert hits it's target audience, by right away showing the theme of the game by showing the armour the character is wearing and the weapons he's got.

Skyrim trailer-
https://www.youtube.com/watch?v=JSRtYpNRoN0

This advert is an animated trailer, which you could see as a pop up on various different websites. Also, the trailer was uploaded to the official Bethesda Youtube channel. The trailer is 2 minutes and 53 seconds long and starts with a brief explanation about what happened after the previous game, and a very basic description of the story line of Skyrim.
The trailer targets it's audience as it showcases the open world, the RPG aspect to the game, and overall what type of game Skyrim is by showing the landscape, weapons and enemies. In the trailer, the music plays a big role in keeping the viewer interested. For example, in the beginning, the music is slow, however it slowly gets more intense. This music keeps the viewer occupied due to the fact that the viewers hear the music getting more and more intense so stay to see if the video does the same. The company released 2 other trailers for the game. One trailer was a short animation explaining what happened after the previous game and whats in this game. It doesn't contain game play instead just shows some of the art from the game and a close up of a dragon.
The second trailer contains mainly just short clips of game play showing what the game looks like.