P3
a) gender
b) age
c) lifestyle
d) spending power
VOD:BINGERS
Gender - male and female
Age- 16-21
Lifestyle- They have their own schedule, making time for a binge watching session and for work.
Spending power- The majority have paid subscription sites though not all of them pay for it themselves.
SHORT:SNAPS
Gender - male and female
Age- 16-18
Lifestyle- They are on the go, they have things to do so prefer to watch short clips to fill in the times when they are not doing anything and are bored.
Spending power- They think that free content is better than payed for content.
POP:SOCIAL
Gender - male and female
Age- 16-24
Lifestyle- They are likely to live alone or to live with a partner. They also like to watch big TV shows and like to do this socially.
Spending power- They typically have quite a decent income however try to look for deals to make their purchases cheaper.
b) age
c) lifestyle
d) spending power
VOD:BINGERS
Gender - male and female
Age- 16-21
Lifestyle- They have their own schedule, making time for a binge watching session and for work.
Spending power- The majority have paid subscription sites though not all of them pay for it themselves.
SHORT:SNAPS
Gender - male and female
Age- 16-18
Lifestyle- They are on the go, they have things to do so prefer to watch short clips to fill in the times when they are not doing anything and are bored.
Spending power- They think that free content is better than payed for content.
Also live with their parents so wont have a large income to spend.
POP:SOCIAL
Gender - male and female
Age- 16-24
Lifestyle- They are likely to live alone or to live with a partner. They also like to watch big TV shows and like to do this socially.
Spending power- They typically have quite a decent income however try to look for deals to make their purchases cheaper.
SOLO:SELECTIVE
Gender - male and female
Age- 18+
Lifestyle- Financially independant so like to watch their content alone and don't like to be interrupted when watching the programme/ video.
Spending power- Upmarket consumers who like to watch and focus on quality content, either payed for or not.
VOD:SOCIAL
Gender - male and female
Age- 18+
Lifestyle- Love to watch all video content types but they have to watch it with people.
Spending power- Like adverts on free VOD services however also like paying for quality content as they are financially independent.
Age- 18+
Lifestyle- Financially independant so like to watch their content alone and don't like to be interrupted when watching the programme/ video.
Spending power- Upmarket consumers who like to watch and focus on quality content, either payed for or not.
VOD:SOCIAL
Gender - male and female
Age- 18+
Lifestyle- Love to watch all video content types but they have to watch it with people.
Spending power- Like adverts on free VOD services however also like paying for quality content as they are financially independent.
From my survey, out of 9 people, 77.78% of people were under 18 and 22.22% are between the ages of 18 and 24.
In the survey, 55.56% were male and only 33.33% were female, also, 11.11% of people ticked the other box. From these results, I can see that males are more likely to play Skyrim than girls, or any other genders.
In question 3, the results tell us that the majority of people prefer to play video games either late at night, or at random points in the day/ when they have free time. They each contain 33.33% of people who answered. However, the survey also tells us that some people prefer to play video games in the morning, late afternoon and in the evening.
This part of the survey tells us that most people prefer to play video games for around an hour every gaming session they make up 33% of the survey. Also in my survey, the same amount of people play for either, less than an hour, or 2-4 hours a session (both 22%). Only 11% of the survey play for 1-2 hours and the same amount of people also play for longer than 4 hours.
The majority of people who did the survey buy a new game around every year (44%). This tells us that these people probably prefer games that take a lot of time / don't get boring hence why Skyrim is a good game for them.
This question tells us that more people who answered the survey have a job than people who didn't.
This part of the survey tells us that more people who answered the survey live at home with their parents (78%) than those who don't (22%). This could be why not very many people who took part in the survey play video games for long periods at a time, as they may not be allowed/ have access to a console whenever they want in a day.
Pen Portrait-
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